With the Latino purchasing power approaching close to $1 trillion in the United States, many organizations see the Latino community as a catalyst for economic growth. In order to tap into the Latino consumer pool, companies desperately want to hire top Latino talent to not only diversify their workforce, but also to gain insights into the Latino consumer psyche. Unfortunately, companies are realizing that their traditional recruitment programs don't effectively reach the Latino talent pool. This session will clarify the business case for Latino diversity and provide recruiting professionals with key insights into the Latino community. More importantly, the session will provide tips to enhance the effectiveness of recruiting programs aimed at reaching Latino job seekers. Also covered will be numerous examples of best practices by companies who are winning the war for Latino talent.

While the Latino community will be used as the case study, the workshop will highlight how similar strategies might work for other communities.

• The Business Case for Latino Diversity
  • Latinos as the next great source of intellectual capital
  • The growing Latino purchasing power
• Key Latino Terminology & Demographic Statistics Recruiters Need to Know
  • Difference between the term Latino versus Hispanic
  • Latino Diversity - Puerto Ricans, Mexicans, Cubans, etc.
  • Where do Latinos live?
  • Educational attainment
• Latino Cultural Insights that Impact Recruiting Effectiveness
  • Interviewing tendencies
  • Willingness to relocate
  • Focus on the family
• Common Mistakes made by Recruiters
  • Choosing the wrong Latino career fairs to attend
  • Misinformed Recruiters
  • Ignoring long-term solutions - building an employment brand
• Sample Best Practices in Latino Recruiting Practices
  • 3M
  • Wachovia
  • General Mills
  • Target Corporation
  • Aetna
• Q&A Session
  • Everything you ever wanted to ask about the Latino community but were afraid to ask.